To start a revolution we have to believe. The Organic Home believes that to achieve one's own aims and goals, a purity of intention, focussed and applied gentle effort and clearly defined goals are the 3 components to achievement.

What we put into our bodies, and what we put onto our bodies, and what we use around us in our homes all have an effect on our lives, health and well-being, and ultimately an effect ion all those around us, and indeed the entire world.

In the 1980's we came to understand the 'Butterfly Effect', in the 1990's 'Chaos Theory', and now in 2007 we will come to understand 'The Law of Deflection'

Have you ever tried to back-track an event to its initial cause, or even tried to rewind a chain of thought? The number of contributory factors are large, perhaps even infinite, but we can often identify a single pivotal event, which in its way acted as a crossroads in our lives, precipitating an enormous change in our destiny.

We can call these events... 'Deflectors' - Events that deflect and shift the trajectory of our lives, altering the course of our progress, so that over a period of time our destination point is far removed from our original destination. A single degree of shift in direction can result in an arrival point 100's of miles distant had that degree of shift not occurred.

The secret of the 'Law of Deflection' is that we can apply our own 'deflectors' in our lives to arrange a preferable destination for ourselves.

Each tiny component can multiply, and by using understanding, insight and wisdom we can set a fresh course for ourselves, our family, our home and the entire world by adjusting our interactions within ourselves, our bodies and our homes.

The Organic Home will create the conditions for an integrated deflection, changing the course of your life and the health of the World, by providing a single integrated source of home products, services, body products and nourishment, deflecting our destination from harm to health and happiness.

But, we ain't no group of bean eating hippies - we have good lives, but fun lives. Healthy lives but cool lives. We work hard but we play too... We are serious but we live here - integrated with our families and friends, we don't live on another planet, man...

Take the step, make the change, come and visit The Organic Home'. We are just like you.

Mission statement

The Organic Home will be the leader in the development of the use of organic products in the home.

We are a driven and inspired company, fiercely protecting our ideals, aiming to bring a single organic brand into the homes of our vibrant and clear-thinking customers.

Starting in Brighton (UK's most healthy city) we shall develop a chain of outlets and stores throughout the UK over the next 3 years.