NLP was developed as an alternative approach to psychotherapy by Richard Bandler and linguist John Grinder in the 1970s, and works on interpreting the structure of verbal communication and non verbal cues. So words like 'see' indicate a visual personality among other traits in a person, according to NLP research. Intelligent systems developed on NLP can also provide insights about what callers think of a particular product, and how they react to advertising campaigns, publicity stunts and even product recalls.

By economictimes.indiatimes.com

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