Sometimes a deep shift in view can create an option to see what might have been hitherto obscured. And to shake the complacency from the cobwebbed board rooms of the motor industry, a panic inducing event must occur. And what is the biggest news in the motor industry today - the Toyota situation, with brakes and pedal issues.

Both very important components, but when we take an oblique view of what the componentry implies, it might be possible to read this situation from another perspective.

So, these elements of a traditional car have been found to have faults, and as a result, each car has to be altered, and this for Toyota is what is described as a PR disaster, as, who might walk into a Toyota showroom today, or tomorrow, and not have the thought of a brake or accelerator pedal creating problems? OK, I see this and understand it, but the manufacturers Toyota have the opportunity to take their own foot off the brake, and accelerator and get a bigger view.

Sure, they will apologise, and make all the right (they think) noises, and heads will roll, but whilst there is this brief hiatus, it might be time to make some big announcement... Come on Toyota, hit the pedal and state your full green credentials, take a big gamble here! Start by making your apologies, and then set our your agenda, and the agenda that would be risky to follow, not the predictably safe route.

It is a perfect opportunity, whilst you have this window of opportunity, and the worlds press salivating around your doorstep to steal the march, prise the initiative, and make a real statement of change, the one that will create a powerful new set of guidelines for the motor industry, not just about tinkering with existing designs, but about repairing existing cars, maintaining and improving what we already have, as respources are running lower. You know it and I know it... Your vision for the future will be bigger and better than mine, so lets hear it - be bold, I dare you.


Written and Published by Mark Golding - THE ORGANIC HOME

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